Must-Have
Aeri Smooth Bralette
AERI Series Adjustable 2-in-1 Straps
Transform the straps from straight to racerback. Whichever way you wear it, the ultra-soft Aeri fabric hugs naturally, keeps you supported, and stays invisible under your day. One bra, two ways to feel amazing.
Sustainability
We see mindfulness as something you practice every day, in how you care for your skin and what you leave behind.
At RAWFORM, every detail counts. From the fibers we choose to the packaging your pieces arrive in. We try to keep our impact as gentle as possible.
Sustainability
Bamboo
Our first collection is crafted from bamboo, a fast-growing, renewable plant that thrives with minimal water and no pesticides. Its naturally breathable fibres help wick away moisture and adapt to your shape, keeping you cool in the heat, softly covered in the breeze, and comfortable against your skin.
Easy on you, gentler on the planet.
Sustainability
Modal
Our next collection will feature Modal - a fabric made from the cellulose of trees. The wood pulp undergoes a chemical process that breaks down the cellulose and then spins it into a soft, strong, and breathable fiber. It’s biodegradable, durable, and designed to last through many wears.
Sustainability
EcoPure® Packaging
Even our packaging returns to nature.
EcoPure® technology helps plastic biodegrade through natural processes, so what protects your essentials won’t harm the Earth that made them.
Learn more → goecopure.com
Our Story
RAWFORM started with a simple thought: what if we kept our body and soul a little more raw, a little more real?
Born in the UAE and made for the climate of our region, our pieces are designed for skin first, shaped by nature, and made to move with you through warm days, long nights and everything in between.
We believe comfort is more than fabric; it is the quiet freedom of being yourself. That is why we pay attention to the layer closest to your skin - the innerwear most people overlook.
Softer materials, kinder choices and designs that let you feel free to move, free to breathe, free to be.
