How the Comfort Council works
No complicated rules, no pressure. Join once, earn quietly in the background, and step in with feedback whenever you’re ready.
Why we call it a "Council"?
We don’t see you as just a “member” collecting points.
The Comfort Council is our group of advisers - people who actually live in our bras and underwear and tell us what works (and what doesn’t).
Council members help us:
- Spot real fit issues in different body shapes and climates
- Decide which colours, fabrics and details are worth keeping
- Reduce guesswork, returns and waste by getting closer to what you truly wear on repeat
When you answer a survey, join a focus group or leave a detailed review, you’re not shouting into the void. Your input feeds directly into how we tweak designs and plan future collections.
Earn points on comfort-first habits
You earn points for choosing better basics and sharing honest feedback, not forbuying things you don’t need.
Every purchase
Earn points on every order, in your local currency.
Product reviews
Tell us how a piece feels after your purchase. Photo and fit details help others find their comfort too.
Sign up
Become a member in seconds: it’s free, just enter your email and earn 100 bonus points right away.
Comfort that’s kinder, not louder
Comfort isn’t just about fabric. It’s about how often you wear a piece, how long it lasts, and how little fuss it adds to your day and to the planet.
Through the Rawform Comfort Council, your feedback helps us:
- Choose materials that feel good on skin and hold up over time
- Improve fit so you keep what you buy and reduce returns
- Design fewer, better basics you actually reach for
Less guesswork means less overbuying, less back-and-forth shipping and fewer “mistake” pieces at the back of the drawer. Quietly, that’s a win for both you and the environment.
Comfort Council FAQs
No. You can simply earn and redeem points if that’s all you want. We’ll invite you to surveys and focus groups sometimes; you decide when to take part.
Create an account, place orders, leave reviews, complete your profile and join selected surveys – all of these actions can earn points. Once you’re logged in, you can see your current balance at any time.
Go to the Rewards page to redeem your points for a cash discount, then use your reward at checkout on your next order.
No. As we open more regions, you’ll be able to earn and redeem points in your local currency. Same Council, same calm experience – just closer to where you are.
Yes. We read every survey and review, and we share patterns with our design and product teams. Over time, your input influences fabrics, fits, colours and even which styles we keep or retire.